A report from the Kauffman Family Foundation, as mentioned in last week’s The Atlantic, stated that more than a quarter of Americans indicated that someone in their family is struggling to pay medical debt.
Higher rates of individuals are found among low-income and uninsured people, and many are not suffering from chronic illnesses, but rather from sudden or one-time illnesses, according to Gillian B. White.
This isn’t surprising, Ms White writes, given the state of most Americans’ finances. She says that most people are ill-prepared to deal with any financial shock.
Another report cited in her article from the J. P. Morgan Chase Institute (hey, didn’t they cause some of the financial shock Americans are experiencing?), looks at how medical costs factor into household financial instability.
They looked at 250, 000 Chase checking accounts where they could categorize about 80 percent of the expenditures, and found that for a median-income household (around $57,000 a year), expenses fluctuated by an average of 29 percent, or $1,300 month to month.
The authors of the study examined extraordinary medical expenses: large (more than $400 and more than 1 percent of annual income) and unusual ( falling more than two standard deviations outside a normal household’s spending for a month).
40 percent of middle-class and older families faced an extraordinary expense of $1,500 or more due to a medical expense, and around 16 percent of middle-income households had one large expense during a one year period. The authors found that these expenses tended to show up when they experienced an uptick in income.
Ms. White concludes her article by debunking the idea that having Americans spend a significant amount of their own money up front will encourage them to shop around for better health care deals. The reality, she states, is that they will forego treatment if they cannot afford it.
So What Does This Mean For You?
Well, for those in the medical travel industry it means that you need to focus on getting those middle-class families to get their treatment abroad where the costs are lower, and to concentrate less on cosmetic, plastic, reconstructive and augmentation surgeries, fancy medical treatments of dubious value, and concentrate on offering the kinds of treatments Americans are foregoing.
Debating whether or not certifications are valid or worth the paper they are printed on, is a nice academic exercise, but real people are skipping vital medical care while you debate and hold conferences around the world.
I’ll say this again: the market will not come to you, you must go to the market.