Health care delivery varies a LOT – and there’s your opportunity

So, medicine is a science right? If it is, then the delivery of care should be consistent across the country for patients with identical conditions, right. Absolutely not. That’s the quick takeaway from a terrific panel this morning at WCRI; … Continue reading →

Source: Health care delivery varies a LOT – and there’s your opportunity

Joe Paduda, blogging from the Workers’ Compensation Research Institute’s (WCRI) annual conference in Boston, has shined a light on where medical travel providers can prove that their lower cost, high quality medical care can produce better outcomes for both patients (injured workers) and their employers.

If what Joe says about a huge variation in medical care delivery across geography – why medical care for identical conditions for the same type of patient varies greatly from place to place is pervasive, fascinating, and, more to the point, driver of low quality and high cost care is true, then it would provide an opportunity for international medical providers to stress in their marketing that they do not have different kinds of treatment for the same type of patient, no matter where the medical care is received.

The rest of his article should give international medical providers a better understanding of how to attract not only patients (injured workers), but their employers and insurance companies.

Proving that, for example, disc replacement provides a better outcome than spinal fusion and is lower cost in your facility outside the US, will go a long way to convince both patients and employers and payers of the efficacy of medical travel.

Knowing that there is such a wide discrepancy in delivery of care across the US for the same type of patient and is responsible for lower quality and higher cost is a strength the medical travel industry can exploit.

What do you think?

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